Sounds good, but how the hell do you DO “Buzz Marketing”?

I have been marketing online since 1998. I’ve used every “traditional” online marketing strategy including SEO, SEM, email marketing, banners, pops, contextual, affiliate marketing, etc. etc. But the big “Buzz” words are “Buzz Marketing” and (even though I remember hearing about this in 1999) “Viral Marketing”. These things aren’t new at all. A combination of PR and word of mouth advertising supercharged because of the internet.

In theory these things sound really great, but how do you actually implement a “Buzz Marketing” campaign? I have some ideas on this, but they really are just guesses. I’d love to hear from some people who are in the “know” about creating buzz. I’d appreciate any feedback and I’ll share my knowledge on this blog as I experiment.

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